PART 2:
LANGUAGE AND MASS COMMUNICATION
OVERVIEW:
In part 2 you will consider the way language is used in the media. Mass media include newspapers, magazines, the internet (for example, social networking), mobile telephony, radio and film.
This section also addresses the issue of how the production and reception of texts is influenced by the medium through which they are delivered.
The study of language and mass communication means that you will be able to meet the following learning outcomes.
– news coverage
– opinion
– blogs
– mobile media
– campaigns
– censorship
– satire
– propaganda.
– use of style and register
– overt and covert forms of bias
– layout and use of images
– deliberate manipulation of audience
– placement and the selection of platform.
The above learning outcomes can be achieved through the study of some of the suggested topics listed below:
• Textual bias (news reporting, sports coverage)
• Stereotypes (gender, ethnicity)
• Popular culture (comics, soap operas)
• Language and presentation of speeches and campaigns (elections, lobbying)
• Language and the state (public information, legislation)
• Media institutions (television channels, internet search engines)20
• Role of editing (news bulletins, websites)
• Use of persuasive language (advertising, appeals)
• Arts and entertainment (radio and television drama, documentaries)
This section also addresses the issue of how the production and reception of texts is influenced by the medium through which they are delivered.
The study of language and mass communication means that you will be able to meet the following learning outcomes.
- Examine different forms of communication within the media. Areas to be considered could include:
– news coverage
– opinion
– blogs
– mobile media
- Show an awareness of the potential for educational, political or ideological influence of the media. Areas to be considered could include:
– campaigns
– censorship
– satire
– propaganda.
- Show the way mass media use language and image to inform, persuade or entertain. Points to be considered could include:
– use of style and register
– overt and covert forms of bias
– layout and use of images
– deliberate manipulation of audience
– placement and the selection of platform.
The above learning outcomes can be achieved through the study of some of the suggested topics listed below:
• Textual bias (news reporting, sports coverage)
• Stereotypes (gender, ethnicity)
• Popular culture (comics, soap operas)
• Language and presentation of speeches and campaigns (elections, lobbying)
• Language and the state (public information, legislation)
• Media institutions (television channels, internet search engines)20
• Role of editing (news bulletins, websites)
• Use of persuasive language (advertising, appeals)
• Arts and entertainment (radio and television drama, documentaries)