INTRODUCTION
GO! AD ANALYSIS
Look at the advertisement below and jot down your general reflections on its purpose, meaning and effect.
Use the prompts in your Course Companion to assist you:
http://www.adforum.com/creative-work/ad/player/6684644
Use the prompts in your Course Companion to assist you:
http://www.adforum.com/creative-work/ad/player/6684644
KNOW
What do you understand by the following terms:
- Medium?
- Media?
- Mass Communication?
SHOW
Watch the video below featuring Dr. Michael Morgan, Professor of Communication at the University of Massachusetts.
Does this help to define your definition of Mass Communication?
Does this help to define your definition of Mass Communication?
SHARE
COMMUNICATION MODELS
Consider the Shannon-Weaver model of communication
(more information here: http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm)
Consider the Shannon-Weaver model of communication
(more information here: http://www.shkaminski.com/Classes/Handouts/Communication%20Models.htm)
- Define the terms that appear on the model
- What are the possible uses of this model?
- How might the usefulness of this model be complicated by current developments in technology?
PAIR
MASS MEDIA CATEGORIES
In pairs or small groups, write a brief description of the following mass media categories to present to the class:
In pairs or small groups, write a brief description of the following mass media categories to present to the class:
- Print media
- Sound and motion picture recording
- Broadcast media
- 'New media'
PERFECT
Discuss multimedia and multimodality
Consider the debate regarding a series of parody-subtitled videos based on a pivotal scene from Der Untergang (2004), a German WWII drama revisiting the last ten days of Adolf Hitler’s life and eventual suicide in his Berlin underground bunker. Due to the film’s international success and Bruno Ganz’ haunting portrayal of the Nazi dictator, numerous segments from the movie soon fell fodder to hilarious parodies on YouTube, spawning hundreds of anachronistically subtitled videos of Hitler getting upset over topical events and trivial gossip.
http://knowyourmeme.com/memes/downfall-hitler-reacts
Consider the debate regarding a series of parody-subtitled videos based on a pivotal scene from Der Untergang (2004), a German WWII drama revisiting the last ten days of Adolf Hitler’s life and eventual suicide in his Berlin underground bunker. Due to the film’s international success and Bruno Ganz’ haunting portrayal of the Nazi dictator, numerous segments from the movie soon fell fodder to hilarious parodies on YouTube, spawning hundreds of anachronistically subtitled videos of Hitler getting upset over topical events and trivial gossip.
http://knowyourmeme.com/memes/downfall-hitler-reacts
REFLECT
Check that you can provide definitions for:
- Medium
- Media
- Mass communication
- Convergence
- Are you able to explain the Shannon-Weaver model, its uses and possible weaknesses?
- Are you able to provide a definition of and details concerning the mass media categories discussed in class?
- Are you able to differentiate between multimedia and multimodality and remediation?
EXTENSION
"Current media technology strives to be light and mobile. With a device that fits into your pocket, you can watch movies, surf the Internet and go to your Facebook page, listen to music, call a friend, or send a text. This obviously changes the nature of both interpersonal and mass communication. It can also change the nature of how we use language."
Add at least one comment and one response to the comment of one of your classmates on the forum:
Add at least one comment and one response to the comment of one of your classmates on the forum: